Superdry Rebrand
A rebrand reimagining of Superdry for a sustainable future. I shifted the brand's identity away from its fast fashion roots toward a circular, eco conscious designed specifically for Gen Z.
YEAR
2022
TOOLS
BLENDER
AFTER EFFECTS
PHOTOSHOP
ILLUSTRATOR
SERVICES
BRAND DESIGN
3D DESIGN
MOTION DESIGN
About the project
The eco friendly campaign with developed a new visual system that replaces the inconsistent brand identify with a sleek digital modern aesthetic. This project includes a refreshed 3D motion led identity, sustainable packaging concepts and a social first campaign.
Smooth Scroll
This will hide itself!
This will hide itself!
Superdry Rebrand
OVERVIEW
A rebrand reimagining of Superdry for a sustainable future. I shifted the brand's identity away from its fast fashion roots toward a circular, eco conscious designed specifically for Gen Z.
YEAR
2022
TOOLS
BLENDER
AFTER EFFECTS
PHOTOSHOP
ILLUSTRATOR
SERVICES
BRAND DESIGN
3D DESIGN
MOTION DESIGN
About the project
The eco friendly campaign with developed a new visual system that replaces the inconsistent brand identify with a sleek digital modern aesthetic. This project includes a refreshed 3D motion led identity, sustainable packaging concepts and a social first campaign.
Smooth Scroll
This will hide itself!
This will hide itself!
Superdry Rebrand
OVERVIEW
A rebrand reimagining of Superdry for a sustainable future. I shifted the brand's identity away from its fast fashion roots toward a circular, eco conscious designed specifically for Gen Z.
YEAR
2022
TOOLS
BLENDER
AFTER EFFECTS
PHOTOSHOP
ILLUSTRATOR
SERVICES
BRAND DESIGN
3D DESIGN
MOTION DESIGN
About the project
The eco friendly campaign with developed a new visual system that replaces the inconsistent brand identify with a sleek digital modern aesthetic. This project includes a refreshed 3D motion led identity, sustainable packaging concepts and a social first campaign.
Smooth Scroll
This will hide itself!
This will hide itself!