D&AD Christopher Ward

OVERVIEW

A visual reimagining of the Christopher Ward brand for the next generation of watch enthusiasts. This D&AD New Blood entry focuses on digital first lifestyle of Gen Z collectors.

YEAR

2024

TOOLS

BLENDER

AFTER EFFECTS

POLYCAM

PHOTOSHOP

SERVICES

MOTION DESIGN

ANIMATION

3D SCANNING

3D DESIGN


About the project

The project conveys the precision of Christopher ward. I developed 3D model of the watch that looks appealing to gen z for social media campaign and with internal mechanical parts to convey craftsmanship and technical side. By utilising cinematography with 3d to story tell Christopher Ward as definitive choice.

Using technologies like 3D scanning and 3D renders I created a immersive social media campaign. Watches that carry meaning through moments of time and forever being timeless. These motion pieces are designed to stop the scroll and engage audiences on social media. Posters and 3D stills in different print forms such as in a book to advertise the watch and brand.

Smooth Scroll
This will hide itself!

D&AD Christopher Ward

OVERVIEW

A visual reimagining of the Christopher Ward brand for the next generation of watch enthusiasts. This D&AD New Blood entry focuses on digital first lifestyle of Gen Z collectors.

YEAR

2024

TOOLS

BLENDER

AFTER EFFECTS

POLYCAM

PHOTOSHOP

SERVICES

MOTION DESIGN

ANIMATION

3D SCANNING

3D DESIGN


About the project

The project conveys the precision of Christopher ward. I developed 3D model of the watch that looks appealing to gen z for social media campaign and with internal mechanical parts to convey craftsmanship and technical side. By utilising cinematography with 3d to story tell Christopher Ward as definitive choice.

Using technologies like 3D scanning and 3D renders I created a immersive social media campaign. Watches that carry meaning through moments of time and forever being timeless. These motion pieces are designed to stop the scroll and engage audiences on social media. Posters and 3D stills in different print forms such as in a book to advertise the watch and brand.

Smooth Scroll
This will hide itself!

D&AD Christopher Ward

OVERVIEW

A visual reimagining of the Christopher Ward brand for the next generation of watch enthusiasts. This D&AD New Blood entry focuses on digital first lifestyle of Gen Z collectors.

YEAR

2024

TOOLS

BLENDER

AFTER EFFECTS

POLYCAM

PHOTOSHOP

SERVICES

MOTION DESIGN

ANIMATION

3D SCANNING

3D DESIGN


About the project

The project conveys the precision of Christopher ward. I developed 3D model of the watch that looks appealing to gen z for social media campaign and with internal mechanical parts to convey craftsmanship and technical side. By utilising cinematography with 3d to story tell Christopher Ward as definitive choice.

Using technologies like 3D scanning and 3D renders I created a immersive social media campaign. Watches that carry meaning through moments of time and forever being timeless. These motion pieces are designed to stop the scroll and engage audiences on social media. Posters and 3D stills in different print forms such as in a book to advertise the watch and brand.

Smooth Scroll
This will hide itself!